Humphrey's CBD needed a website that fulfilled two main objectives - bringing their quality products to customers, and doing so while making a splash in a fast-growing market. It specifically had to support subscription purchases and variable products.
Operating in an emerging industry, another key priority for the client was customer education. This meant that content and its presentation was vital for the project.
A bespoke design
Due to user's expectancy of familiarity when it comes to the processes of online shopping, producing an eCommerce website that stands out from the rest can be a challenge. Not for Devetecho, though!
By embracing the bold colours of the Humphrey's brand, it was possible to create a memorable aesthetic that naturally flowed into the more standard eCommerce components. The use of lifestyle imagery alongside product photography helps deliver the brand ethos to all who visit the site.