Website brief

Humphrey's CBD needed a website that fulfilled two main objectives - bringing their quality products to customers, and doing so while making a splash in a fast-growing market. It specifically had to support subscription purchases and variable products.

Operating in an emerging industry, another key priority for the client was customer education. This meant that content and its presentation was vital for the project.

A bespoke design

Due to user's expectancy of familiarity when it comes to the processes of online shopping, producing an eCommerce website that stands out from the rest can be a challenge. Not for Devetecho, though!

By embracing the bold colours of the Humphrey's brand, it was possible to create a memorable aesthetic that naturally flowed into the more standard eCommerce components. The use of lifestyle imagery alongside product photography helps deliver the brand ethos to all who visit the site.

Working with such a new brand in an emerging market, starting with a blank canvas, is always exciting!

Premium & powerful

Working behind the scenes is a custom WordPress installation developed in such a way that the client has near-full control over the site - being able to easily change content, products and more. With powerful automation built-in, the eCommerce system eases many of the stresses that come with running an online shop; allowing Humphrey's to do what they do best - creating great tasting juice drinks!

Final result

The website is now live and accepting orders, which means another satisfied client;

You can view the website at

If you would like to discuss your next website project with Devetecho, call 0121 517 0121 or email

"Thank you Adam, for the work you’ve done and continuing to support me, I’ve been really happy with working with you and will also be happy to recommend you to others that need website support." - Dan Humphrey, Humphrey's CBD

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