4.5 billion is a big number and it's the number of web users reported around the world at the end of 2020. In the UK, the figure stood at 63.5 million or around 95% of the population. That's a fair few people. What might they find if they searched for your business?
If the answer is anything other than, "the best website we could afford," then the fact thatmight be unsettling. What are they learning about your business when they search their area?
You need a website, here's why:
1. No business is too small
Whether you're a local independent pub, a trucker's cafe, seaside furniture store or selling hand mande jewellery on the weekends, you would likely benefit from a website. It increases your business' professionalism, gives potential and existing customers a digital source of information, and can provide online sources of revenue generation.
Whether you're a one-man band or a multi-national corporation, if your business exists in the real world, it should exist on the web. Even if most or all of your income is through physical means, what happens on the days you have to close? What happens when a global pandemic hits and you're forced to close your doors?
But surely you can acheive the same results with a few looked after social media pages?
2. Social only goes so far
Social media engagement is vital, there's no doubt about it. To some it can be the lifeblood of their business! However, a Facebook page or group should be an addition to, not replacement of, a business website.
One of the main drawbacks of relying on social platforms is a lack of control; over branding, where your content appears, who sees it and when.
A real world equivalent to only operating on Facebook might be selling only at one car boot sale - you don't get much control over where you're placed or much ability for standing out from the stall next to you, and if the car boot owner sells the field then who knows what happens next! Conversely, a physical store allows you to decorate how you like, open when you like and serve customers how you like. A business website is the digital equivalent!
For more on how social is only one part of the puzzle, read https://devetecho.co.uk/blog-news/do-you-still-need-website-2019