The overall concept of the words 'bespoke design' are fairly easy to understand, but what is the in-depth meaning behind them? Read on to find out how bespoke web design is:
- Designing for your business and your customers
- About results, not being unique for the sake of it
- Not one-template-fits-all
- A longer term solution
Bespoke design is: designing for your business and your customers
A website is much more than colours, pictures and text; you also need to take into account navigation, accessibility, functionality, user flows and more! All of the elements of a website should be pulling together toward a singular or set of purposes: contact us, book this appointment, buy our products and so forth.
The explicitly defined purpose(s) of your business website will vary in some way from other business', as will your target audience, your branding and your marketing plan (which the website should be part of).
A bespoke website design doesn't just take these things into account, it is built around them, motivated by them and created to boost them.
Bespoke design is: about results, not being unique for the sake of it
It can be tempting to get carried away with making your website the most unique, edgy and memorable website on the internet. A good bespoke website design is much more than that, though.
Bespoke design done properly should be results-orientated; focusing on the elements that are most likely to achieve the defined purposes of a site. Providing a memorable and unique user experience for customers can be a good route to go down in many circumstances, but should be only one part of a larger process.
Bespoke design is: not one-template-fits-all
Website templates have their uses (quick to get going, offer an entry point to non-techies for example) and there are thousands out there of varying quality, completeness and flexibility. In some cases, a template can be a starting point for bespoke design but never the solution!
It's not impossible, but highly unlikely, that any one Wordpress template or theme will meet the website requirements that are unique to your business.
Even if a templated website is the way you want to go, bespoke design can and should be implemented to ensure it actually works for your business and customers.