What is bespoke web design?

The overall concept of the words 'bespoke design' are fairly easy to understand, but what is the in-depth meaning behind them? Read on to find out how bespoke web design is:

• Designing for your business and your customers
• About results, not being unique for the sake of it
• Not one-template-fits-all
• A longer term solution

Bespoke design is: designing for your business and your customers

A website is much more than colours, pictures and text; you also need to take into account navigation, accessibility, functionality, user flows and more! All of the elements of a website should be pulling together toward a singular or set of purposes: contact us, book this appointment, buy our products and so forth.

The explicitly defined purpose(s) of your business website will vary in some way from other business', as will your target audience, your branding and your marketing plan (which the website should be part of).

A bespoke website design doesn't just take these things into account, it is built around them, motivated by them and created to boost them.

Bespoke design is: about results, not being unique for the sake of it

It can be tempting to get carried away with making your website the most unique, edgy and memorable website on the internet. A good bespoke website design is much more than that, though.

Bespoke design done properly should be results-orientated; focusing on the elements that are most likely to achieve the defined purposes of a site. Providing a memorable and unique user experience for customers can be a good route to go down in many circumstances, but should be only one part of a larger process.

Bespoke design is: not one-template-fits-all

Website templates have their uses (quick to get going, offer an entry point to non-techies for example) and there are thousands out there of varying quality, completeness and flexibility. In some cases, a template can be a starting point for bespoke design but never the solution!

It's not impossible, but highly unlikely, that any one Wordpress template or theme will meet the website requirements that are unique to your business.

Even if a templated website is the way you want to go, bespoke design can and should be implemented to ensure it actually works for your business and customers.

Bespoke design is: a longer term solution

Business websites are often hashed together and thrown live during the startup of a business, with little to no planning for the future; "We just need to get something up there for now." This sentiment isn't entirely misplaced, a new business does indeed need a presence online but rushing to the cheap and fast option is most likely only a short term fix.

Taking the time to design a website with a long term plan in mind will decrease the likelihood of having to rebuild that website you set up in a hurry. By utilising bespoke web design - to define targets, cater to specific users, and future-proof for additional functionality -, your website should be exactly what it needs to be in the first month of trading and in a year's time (whilst also reaping the usual rewards of a properly done website).

Bespoke design is: what Devetecho does best

With a strapline of 'no more half-arsed websites' it's clear that Devetecho is all about going all in and bespoke web design is the only true way of doing so.

In working with Devetecho your business benefits from a full-spectrum of website knowledge and expertise, meaning you get an experienced designer and a web developer who can bring the bespoke design ideas to life.

Devetecho is based in Sandwell at the heart of the West Midlands, but serves businesses across the UK. The bespoke design processes implemented in all Devetecho websites ensure robustness, satisfaction and results - so get in touch!