What is the difference?
A website template is pre-made and effectively offers a 'fill in the blanks' approach to building a website while bespoke designs are built from scratch to be unique and, most importantly, fit for a specific purpose.
Templates are often offered as 'themes' on content management systems (CMS) such as WordPress and you can even get some for free. They are often interchangeable, quick to set up and, in some cases, maintenance is carried out by the people who designed it.
Bespoke web designs on the other hand are rarely free but can often be applied to a variety of CMS'. They take a longer time to attain because the design is freshly built and can require several rounds of client interaction and approval.
Which is better?
There's no one solution to web design, because there are usually a wide array of variable to consider when deciding including budget, time, and the function of the website in question. That said, there are certain scenarios where templates or bespoke designs are more suitable.
Templates are ideally built from tried-and-tested standards that work and they can offer familiarity to users who may have experienced other sites using similar or the same template. As a result, they can be valuable for:
- Blogs & news sites
- Ecommerce (online shopping)
- Internal business sites