Ecommerce is an ongoing effort
As convenient as selling online can be, there's always admin work to be done with regards to order fulfillment, tracking and management of product listings. Here are three things, on the business side, that your new ecommerce website needs to have:
- Marketing & Engagement; Putting up a shop and leaving it to make sales just isn't good enough. Even the best developed, best designed online store will struggle to attract customers without it being put in front of them!
- Dedication & Effort; For all their conveniences, ecommerce websites still need to be managed by the business to ensure product information is correct, stock levels are up to date and so forth. Furthermore, the sales process shouldn't end at the store checkout!
- Time; There's a knack for every industry, niche & business that has an online store. Finding it can take time and, depending on how established your customer base is, instant results are never guaranteed.
Let's break those down a bit further and discuss in more detail what is required to make an online store website into a well-oiled selling machine and how to keep it that way!
Marketing & Engagement
There are multiple ways of marketing a website, including search engine ads, social media promotion, on-site SEO (Search Engine Optimisation), printed media campaigns - it's often a combination of different methods that yields the most results.
When it comes to customers finding you via search engines, you're options are paid advertisments and organic SEO. Assuming your website has been built correctly, the foundations for SEO should be present already but - and this needs to be stressed - getting your website higher in Google is an ongoing task.
Modern ranking algorithms are much more complex than "how many times does this website have the words 'blue suede shoes'?" Paid adverts will give you a more prominent position, but can be costly if not managed correctly and, depending on industry, require significant financial outlay to return conversions. Summary? You can't (reliably) fluke search engine rankings half-heartedly.